clients | employers:
The Seattle Times
The Seattle Post-Intelligencer
CHEF - Comprehensive Health Education Foundation
Logos, Icons and Brand Identity
Editorial, Personal and Apparel
To build a logo or brand, much of the energy is spent defining the
strategy: discovering the specific unique qualities of the company and
their target audience. Creating a visual expression of those qualities
will then be most effective.
I work almost entirely digitally, in Illustrator
and Fireworks, but try to avoid a 'computer' look.
For illustrations, I find inspiration in the human figure, especially
in motion. I'm seeking a gestural quality more than exact representation.
New companies need an identity to establish their values and presence
in the marketplace. Others may update their brand to better fit evolving
Illustrations often depict symbolic, playful or otherwise unphotographable
sides of life.
I started illustrating for newspaper feature sections. Later I
freelanced for magazines and created a line of t-shirts from my illustrations.