Introduction

• Visuals communicate more quickly than text, and they are also more memorable. A picture really is worth a thousand words, so make sure it's saying the words you want.

• First, choose with care. What purpose will the image serve? To lure a viewer, to explain an abstract idea, to support the headline?

• Place the visual materials strategically - not randomly - so they are aligned and well integrated with other elements of the page. (See grids).