How to pick a font
Every font has a character, or tone, which communicates
on a visual level.
Once you are clear on the tone of the message, look for
fonts that communicate the same qualities: Is it
light, serious, wry, nostalgic, upbeat, spiritual, technical,
are so many fonts available, but few are good, well-designed
fonts from established type houses such as Bitstream
and Adobe. Although they are expensive, these fonts
should read well in all sizes and uses, with good letterspacing.
so-called free fonts you can get from the Internet. Most
are terribly gimmicky. Plus, you'll probably have to spend
extra time trying to make the spacing between the letters
serif and san serif fonts come with variations
of weight (boldness), width (condensed or extended) and
clean type is often achieved by staying within a family,
especially one with a lot of variants such as Univers.
don't have to choose an obvious font, such as a
flowery script for a perfume ad or a blocky san serif
for auto parts.
The important thing is to serve the values that
the text stands for.
next: Tools for emphasis and legibility
It's the qualities type suggests