is a grid?
A system of non-printing lines that divides a page into
evenly sized columns, margins and spaces. It may also
include a baseline grid indicating the standard body text
Grids may be printed on paper, made with guidelines in
a layout application, or stored as a template.
organize different content in relation to space it will
provide a formal, underlying structure, which is especially
important for publications such as newspapers and magazines
which sell advertising by the column inch
Used well, grids can provide continuity, unity and flow
among pages or projects of similar content
if standard grids are adhered to slavishly, or are designed
without allowance for variations within the pattern, they
can result in boring, stilted layouts.
Basic 2-column newsletter grid allows space for margins, gutters
(space between columns) and a nameplate or logo across the