is the most important element
of all graphic design."
-Jan Tschichold, father of modern typography
"Squint to see what jumps out at you."
Castigliano, Design instructor
for Building Contrast
As soon as you place a line or a square on
a page, you are setting up some form of
contrast. Learn to control it: it's the most
effective way to get noticed and set
different elements apart.