areas advance, or stand out, while light areas recede, or hang back.
Dark areas also have more weight in terms of balance.
contrast between light and dark looks dramatic, while more similar
shades of gray produces a calm effect.
a light element, place it against dark, to emphasize a dark element,
place it on a light background.
squint, your eyelashes screen out the most obvious color differences.
Contrast is reduced and you you'll see what stand out the most. Columns
of type will appear gray.
Warm colors the reds, yellows and oranges advance,
or come forward, while cool colors blues and variations
recede back. Simple
Complimentary colors are opposites on the color wheel. These
combinations tend to vibrate if placed against each other. Beware
of using purple/orange, red/green, or blue/yellow in combination.
Use only for extreme attention-getting devices.
Colors for Layout
If you are not experienced in working with color, keep color
schemes conservative, conventional, and simple. Use subtle shades
of natural colors.
colors found in nature also make the best choices for most background
or minor elements, especially if type appears on the color.
bold, highly saturated primary colors except in areas of maximum
emphasis, and even then, use caution.
colors from an analagous palette, or colors that reside on the
same quadrant of the color wheel.
must always contrast sharply with background colors to be readable.
color wheel and color schemes
you ever wanted to know about color
The color wheel
Hot: Look at the edges of the type. Orange vibrates on blue because
they are opposites on the color wheel.
Notice how the lighter blue seems to pull the eye backward from
the warm pink background.